Wave Maker | Colorful Valley: Focusing on original design, impressing customers with delicate touch and exquisite texture

The development of China's home furnishing industry cannot be separated from the contributions and efforts of upstream supply chain manufacturers. They have created waves of home furnishing trends in the history of industry development, and can be called the "wave makers" of the home furnishing industry!

The China International Furniture Fair (CIFM/interzum Guangzhou) Equipment Ingredients Exhibition has created the "Wave Maker" column, aiming to deeply explore the highlights and advantages of high-quality supply chains, give more supply chain brands a voice, and empower the upgrading of brand awareness and influence in China's home supply chain.

This column collaborates with Home Furnishings to conduct in-depth interviews, showcasing how supply chain exhibitors are leading the iteration and upgrading of the home furnishing industry in a real and comprehensive manner!

The Wave Maker

Hangzhou Huameigu New Material Technology Co., Ltd

Hangzhou Huameigu New Material Technology Co., Ltd., formerly known as Hangzhou Little Zebra Decoration Materials Co., Ltd., was established in 2016 and headquartered in Hangzhou, Zhejiang. It is a decoration materials company that focuses on original design. In 2018, it fully established Hangzhou Banlan Decoration Technology Co., Ltd., introducing foreign pattern materials and localizing the design.

Colorful Valley specializes in producing high-performance and environmentally friendly decorative paper, printing decorative paper, furniture floor panel paper, etc. It has two seven foot fully automatic high-speed printing lines and eight four foot fully automatic high-speed printing lines, focusing on the development of high-end furniture paper in China. It also has a team of experienced and innovative technical backbone who have been engaged in the printing industry for more than 15 years, as well as an experienced and rigorous product production and quality inspection and control team.

What new products will Colorful Valley bring at this exhibition?

Colorful Valley | Yu Zheming: At the 2024 Equipment Ingredients Exhibition, Colorful Valley will bring a series of products such as Baishen Sheng Xiao, Chunyu Jiangnan, Liuli Fengtian, Forest Rhyme Wood, Time Walnut, Yimo Yunyan, etc.  

Baishen Sheng Xiao has a delicate and even structure, beautiful texture, and a warm and delicate texture. The narrow half mountain pattern interprets the beauty of natural logs. Pure colors and concise lines outline the elegant warmth in the home space, presenting a refreshing vitality and modern texture.

Baishen Sheng Xiao

Spring Rain Jiangnan, with a focus on simplicity and grandeur, creates a comfortable and cozy natural space through customized design with a natural and comfortable wooden feel, giving people a leisurely and relaxed living atmosphere. The color of intelligence gives people an extremely friendly and relaxing feeling. Harmonious and gentle, looking refreshing and natural in spring and summer, and warm and overflowing in autumn and winter.

Spring Rain in Jiangnan

Glass vanity, with natural and authentic wood grain patterns, highly restores the texture of natural wood, replicating the texture and texture of natural logs, releasing the natural charm of nature, creating a natural, simple, and elegant atmosphere.

Glass vanity

Forest Charm Wood is made of tough material, with clear wood grain and unique textures arranged in a staggered manner. It is elegant and unique, giving people a comfortable and cozy feeling of closeness. The restrained heaviness and dignity, as well as the light warmth and tranquility, reflect the footsteps of time and write the natural simplicity and sublimation. Through natural texture lines, it creates a high-end atmosphere.

Forest Charm Wood

Time Walnut, with its elegant texture, brings a natural atmosphere close to the forest. The wood texture gives it a delicate touch, as if separating the soul from the city. The traditional and gentle antique atmosphere blends into modernity, perfectly combining fashion with traditional wood. Using natural textures, abandoning complexity, and creating a new naturalistic art space that returns to its original state and essence.

Time Walnut

Yimo Yunyan, oak texture is naturally dynamic and seamless, with a strong sense of lines, luxurious and low-key. It has been carved over time, with traces of time, touching the hand and paying attention to the heart. The space color is infused with a natural wood color scheme, accompanied by a hint of soft gray, giving people a comfortable feeling of returning to the wilderness. It expresses the tranquility and simplicity of home life, with a high-end gray and low saturation salt aesthetic atmosphere.

Yimo Cloud Smoke

What are the highlights of the product system of Colorful Valley?

Colorful Valley | Yu Zheming: Colorful Valley's flagship product system, the "Spot Blue Series," uses natural tree textures as elements for daily use. All products are carefully designed by the Colorful Valley team, while working closely with well-known external design teams. Based on life and innovation, we keep up with the trend of the times, pursue high quality, and create products.

The products of Colorful Valley are closely related to life and nature, with good visual effects and strong touch experience. They have always maintained a competitive advantage in the market, with products in short supply and a leading market share, and have been pursued and praised by the market. At present, the products produced by Huacai Valley can meet the comprehensive needs of market customers. By tailoring and cooperating with each other, they can create more economic value for customers.

The current Huacai Valley is in a stage of rapid development, and with the continuous improvement of the company's brand awareness, it has also established a certain reputation in the same industry. In the future, Colorful Valley will continue to increase research and development production, launch better products in the market, allow more customers to share the fruits of the company, set a benchmark in the industry, and drive the decoration paper industry to further develop.

The Banlan series has unique advantages in original design and equipment: advantages in original design

There are various types of decorative paper, and by constantly learning and mastering new design concepts and techniques, we can meet the needs of different occasions and styles. As a professional pattern design company, Banlan Company introduces the most advanced pattern materials from abroad, continuously launches new and improved products, creates personalized spaces, provides diversified decorative paper design solutions, and offers diversified products and more competitive market advantages for domestic and foreign markets. Ultimately, the forefront decorative paper pattern design is localized, and through continuous innovation and quality improvement, it promotes market development and better grasps market trends and directions.

Equipment advantages

The Meige printing unit is mainly used for printing various types of decorative paper rolls. Specially suitable for printing wood grain finishes such as flooring, fireproof boards, furniture, etc. Suitable for printing with water-based ink or oil-based ink, both achieving satisfactory results. It is also suitable for printing rolls such as polystyrene paper, transfer printing paper, and aluminum foil, and is currently one of the most cost-effective models among similar models at home and abroad.

What honors or leading trends has Colorful Valley achieved in its development so far?

Colorful Valley | Yu Zheming: Over the years, "Global Surface Decoration Original Design" has won the Huali Award and Excellent Award. Colorful Valley products are closely related to life and nature, with good visual effects and strong touch experience. They have always maintained a competitive advantage in the market, with products in short supply and a leading market share, and have been pursued and praised by the market.

At present, the products produced by Huacai Valley can meet the comprehensive needs of market customers. By tailoring and cooperating with each other, they can create more economic value for customers. With the continuous improvement of the company's brand awareness, it has also established a certain reputation in the same industry.

In the future, Huacai Valley will continue to increase research and development production, launch better products in the market, allow more customers to share the fruits, set a benchmark in the industry, and drive the decoration paper industry to further develop.

How does Huacai Valley think the current supply chain industry should develop?

Colorful Valley | Yu Zheming: With the gradual deepening of national policy reforms, the decorative materials industry is facing challenges such as industry innovation, machine substitution, personnel replacement, etc. The overall aesthetic of society is improving and the requirements for quality of life are becoming higher and higher. The entire industry is becoming increasingly standardized, and industry competition is becoming more intense.

The challenges ahead are undoubtedly enormous, especially in the post pandemic era, where the decorative materials industry will usher in new opportunities for development. However, forging iron still requires one's own strength, and opportunities are always reserved for those who are prepared. How to gain an advantage in challenges, seize favorable positions, and adapt in advance is a question that every practitioner must consider.

The current era is diverse, with both refined and popular tastes. The current environment is good, the market demand is high, and there will definitely be more and more opportunities. Everyone can focus on the field that suits them. If you want to create good works, you need to be less impetuous, have a clear positioning, maintain your original intention, and maintain a sense of awe towards design. You need to go out and challenge yourself.

The conditions of the times are good, there are many opportunities, but there are also many challenges. The survival of the fittest will lead to backwardness without learning. Think more and learn more. More importantly, we should keep pace with the times. We should be good at taking advantage of the general trend of the Internet to create better conditions for ourselves.

In response to challenges such as intensified market competition, rising raw material prices, and environmental upgrades, various home furnishing companies are striving for innovation. Among them, the optimization and adjustment effects of enterprises with good performance in expanding channels, updating and upgrading products, and building brand image have gradually become prominent, and the competitiveness of distribution terminals has been enhanced, opening up a breakthrough to break out of the predicament.

At the same time, many small and medium-sized enterprises are also facing the dilemma of poor management, which makes it easy for first-line brands to seize customer groups through price wars, brand wars, channel wars, and other means, resulting in slow market share growth. In short, both top enterprises and small and medium-sized enterprises are actively exploring new growth models, such as exploring the whole package market, trying live streaming sales, transforming into service providers, etc., thus changing the development characteristics and paths of the home supply chain.

The whole package business drives the construction of an integrated supply chain system, transforming from home manufacturers and distributors to service providers, collaborating with real estate developers to drive economies of scale, and reshaping the operation mode of home supply chain through live streaming e-commerce.

Under the influence of various factors such as national policies, market demand, industry competition, and technological development, the home supply chain is showing new trends, with green, digital, intelligent, and integrated becoming the main directions.

Looking forward to 2024, the home furnishing market in China will still face a situation full of hope and thorns. Under the test of the repeated COVID-19, rising freight and raw material prices, it will become more urgent for home furnishing production and circulation enterprises to achieve cost reduction and efficiency increase through supply chain upgrading.

With the deepening implementation of policies and measures such as promoting consumption and encouraging home appliances to go to rural areas, the rural supply chain network will gradually be built and improved, and the home furnishing industry may usher in new growth points. At the same time, relevant enterprises should also seize the development opportunities brought by consumer upgrading to the home industry, strive to meet consumers' market demands for green, intelligent, health, environmental protection, safety and other aspects of home products, accelerate digital transformation, build intelligent supply chains and logistics systems, and jointly promote the home industry to enter a new era of high-quality development.

The Equipment Ingredients Exhibition is an important exhibition platform in the furniture industry, allowing exhibitors to meet more precise partners within a limited time, and allowing professional visitors to see more supply chain product choices in a short period of time, achieving high-quality communication between both parties. In just a few days, we achieved excellent marketing results, helping to achieve a win-win situation for both the audience and exhibitors.

In addition, exhibitions can deliver targeted information to specific user audiences. As a form of direct sales, exhibits can be sold directly to the audience. Enterprises can use less funds and spend less time to make their brand image, product advantages, and other differentiated information stand out among numerous competitors.

Colorful Valley looks forward to making the brand more deeply rooted in people's hearts and gaining more attention to the advantages of its products at this exhibition, so as to further enhance the brand influence of Colorful Valley.